For several years now, sustainable development has been an integral part of our strategy. It plays a key role within the Tourist Office, but also throughout the entire Caen la Mer destination.
Our CSR strategy and commitments
In 2024, we worked on developing a CSR strategy for the Tourist Office, which will run until 2028.
Internal CSR indicators
1. Environment
- Number of employees using soft mobility in 2025: 54%
- Number of employees using soft mobility entirely or partially for their commute in 2025: 75%
- kWh consumed in 2024: -10% compared to the previous year & -30% compared to 2022
- Number of brochures collected in 2024: 421
- Number of prints (black and white and colour) in 2024: -6% compared to the previous year and -13% compared to 2022
- Number of colour prints in 2024: -13% compared to the previous year & -16% compared to 2022
- Sorting mailboxes (reducing digital footprint)
2. Social / Societal
- Number of participants in our OT meetings in 2024: 392 & in 2025: 429
- Hours of training per employee per year in 2024: 23 hours
- Implementation of micro-donations at reception
3. Economy / Responsible purchasing / Territory
- Number of City Passes distributed in 2024: 716 & in 2025: 916
- Travelling by public transport in 2024: 41% & in 2025: 53%
- Number of tickets sold with the Low-Carbon Fare in 2024: 43 & in 2025: 129
- Percentage of French products in shops in 2024: 75%
Green Destinations :silver award
In 2024, Caen la Mer achieved silver level certification from Green Destinations with a success rate of 77%, becoming the third destination in France and Normandy to be recognised for sustainable tourism!
This label, managed by the Tourist Office, encourages our teams to excel on a daily basis to make our organisation a model of sustainable and responsible tourism.
Charter for responsible travel
Would you also like to get involved in sustainable tourism? During your stay, we invite you to adopt certain practices that promote environmentally friendly tourism and support local businesses and products.
